Helping amazing businesses in Bucks! – Optimising revenues and growth starts with a focus on delighting customers!

Client: White House Dental Studio – Winslow, Bucks

There’s always a number of key factors as to why a particular business thrives. This is never down to chance, but is always down to careful design and intelligent management. Hence, why ‘switched on’ business owners know they need to consistently provide ‘leading value for money’, so focus their whole team on delighting customers. Notice I said ‘Delighting’ and not just satisfying! It’s all about going that extra mile from the moment those customers call or arrive.

Hence the reason that the team at White House Dental Studio (WHDS) are always focused on providing outstanding dental care at affordable rates for patients their patients in North Buckinghamshire. I know this from first hand experience being an actual patient at the practice, but this is also underpinned by the many ‘Google 5 Star Customer Reviews’ that can be found online.

As well as providing general dentistry services, the WHDS also specialise in cosmetic dental treatments such as Invisalign clear braces for teeth alignment correction, dental implants, veneers, teeth whitening and many other amazing treatments. The owners of this exciting business also understand the importance of ongoing investment back into the business. Hence, why they engaged our services (and continue to do so) in respect of their ongoing digital marketing strategy and online presence (website) + Facebook Marketing.

Additionally, with the practice being located in a rural market town, having an effective digital marketing strategy forms an essential ‘Business Tool’ for WHDS, which constantly generates new customers and new interest in their fabulous business and the services they provide to a wide geographic area.

Our brief was to assist them on their digital marketing, website, Facebook, SEO optimisation (their Google page ranking) etc, as their previous website wasn’t performing in terms of page rank or on-page customer CTA (Call to action). Hence, we needed to carry out a complete overhaul and re-write of the site in order to get key search phrases back on track, and on-page customer engagement re-optimised for effective new business CTA.

Four months later we were delighted to confirm that the site now ranked well (Google page 1 organic, position 1 to 8) for all the key search phrases we have been asked to focus on. Additionally, CTA rates had also significantly increased, resulting in many more customer inquiries for the business. Here are some of the digital marketing optimisation services we provided:

Main website – Carried out a full redesign and overhaul / refresh.
Website SEO overhaul – We have managed to take their Google organic page rank (for their nominated key search phrases) from pages typically 2-6, now to ‘Page 1, positions 1-8’).
Client Engagement / Branding – Competitions / Promotions – Generating new business with exciting competitions and special offers, including compliance with ASA recommended standards and practices.
General marketing services – Providing a range of general digital marketing services and guidance including marketing material for social media advertising, Google listing optimisation, business promotion photography etc.
Specialist marketing services – Producing a ‘360 Virtual Tour’ of the entire practice – Using our in-house services and expertise to build a full virtual reality ‘360 Virtual Tour’ of the practice. This enables new prospective customers to walk around the practice using full virtual reality, enabling them to see the wonderful newly refurbished facilities and the new ‘Invisalign Zone’. This highly engaging marketing tool enables patients to get a much better feel for the practice when they are looking for a new dental practice. Click the below image to see their actual virtual tour.
Facebook marketing – We now manage their ongoing Facebook page, which attracts ongoing regular customer inquiries from a 20 radius.

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